The Problem We Solve
The IT Asset Disposition industry runs on email blasts. Every day, resellers and brokers send inventory lists — hundreds of servers, pallets of networking gear, lots of memory and drives — to large email lists hoping to find a buyer. On the receiving end, buyers wade through 10, 20, or more emails per day, most of which contain inventory they have zero interest in.
This is inefficient for everyone. Senders waste effort broadcasting to people who will never buy their equipment type. Buyers waste time deleting irrelevant emails. Good deals get buried. The signal-to-noise ratio is terrible.
PartsBroadcast fixes this with preference-based filtering and human moderation.
Step 1: Sender Emails Their Inventory Blast
Senders with an active subscription email their inventory list to blast@partsbroadcast.com. The email can be plain text, HTML, or any format — there are no special templates or formatting requirements. This is the exact same workflow that ITAD professionals already use every day.
The sender must be sending from their registered email address. This ensures every blast is traceable to a verified, paying account — not anonymous spam. The sender's email address is included as the reply-to on every delivered blast, so buyers can respond directly.
Step 2: Moderation and Categorization
Every blast goes into a moderation queue before it reaches any receiver. Our moderation team:
- Reviews for legitimacy — verifying the content contains real IT inventory (part numbers, quantities, descriptions) and is not spam, a scam, or off-topic content.
- Categorizes by commodity type — tagging the blast with the relevant categories: Servers, Desktops, Laptops, Networking, Storage, GPUs, IT Systems, Parts, Components, or Cables/SFP+.
- Tags by brand — associating the blast with the relevant manufacturers: Dell, HPE, Cisco, Intel, Nvidia, Samsung, and 40+ others.
- Approves or rejects — only approved blasts proceed to delivery. Rejected blasts are not sent.
This human-in-the-loop approach is more accurate than automated keyword matching and ensures receivers can trust that every blast they receive is legitimate and properly categorized.
Step 3: Targeted Delivery
Once approved, the blast is delivered to every receiver whose preferences match the blast's categories. The matching is straightforward:
- A receiver who selected “Servers” + “Dell” + “HPE” will receive blasts categorized as server inventory from Dell or HPE.
- A receiver who selected “Networking” + “Cisco” will only receive blasts categorized as networking inventory from Cisco.
- A receiver who selected all categories and all brands will receive everything — equivalent to a traditional mailing list, but with the quality moderation filter applied.
Every delivered email includes:
- The original blast content from the sender
- The sender's reply-to address for direct response
- One-click unsubscribe (RFC 8058 compliant)
- Link to manage preferences
- Physical mailing address (CAN-SPAM compliant)
Step 4: Sender Analytics
After delivery, senders can view their dashboard to see how many receivers each blast reached, delivery history, and overall engagement metrics. This transparency helps senders understand their reach and the value they are getting from the platform.
Receiver Preference Management
Receivers have full control over their experience:
- Commodity preferences — add or remove equipment categories at any time
- Brand preferences — add or remove manufacturer filters at any time
- Email preferences — control blast delivery, system notifications, and marketing emails separately
- Pause delivery — temporarily stop receiving blasts without deleting your account
- Delete account — permanently remove your account and all associated data (GDPR right to erasure)
All changes take effect immediately. There is no waiting period and no approval process for preference changes.